I have noticed a trend in some of the booklets I am reviewing. You guys don’t have enough body text to make this project successful.

I really want you to try and tackle utilizing a unifying grid system throughout your booklet in this project. So, copy paste some text from the internet if you have to. I’d rather see you have lots of text to create a great typographic layout with than focus on you writing all the text needed for that.

What am I looking for?

• GRID, GRID, GRID. Columns of text aligned to a grid. 
• Header and subheads denoting hierarchy.
• A unified look and feel from page to page.
• The same grid used on each page, modularly. How can you do this?  Through use of staggered hanglines, headlines interacting with grid columns through alignment, condensing two columns into one, expanding one column into two or three, increasing or decreasing the type size on some columns/pages. The key to making all these variations unified is to align them to the same grid.

I just want to reiterate that it would be beneficial to go to the library and choose an art book that has lots of body text that you think is amazing. Really try to rip off the grid/type hierarchy they are using. Just get an idea of how designers work with tons of body text.

If you still are struggling with setting up a grid, I have uploaded loads of templates to the blog. Check them out and choose one you would like to work with.

Still working on many of your individual booklet reviews. You can expect to get yours by the end of the weekend but I may not have time to get to the ones that were sent recently.

Jen

H&FJ’s excellent article about ways to combine fonts in your designs. “Building a palette is an intuitive process, but expanding a typographic duet to three, four, or even five voices can be daunting. Here are four tips for navigating the typographic ocean, all built around H&FJ’s Highly Scientific First Principle of Combining Fonts: keep one thing consistent, and let one thing vary.”

thomasaverintype1:

A possible final version?

I REALLY liked the retro color vibe.

awesome!!!

(Source: )

baratta-jeffrey-type1:

possible final design for my poster? let me know what you guys think

autumnnorthcraft:

Hey Everyone. I’ve decided to also investigate this quote, and I really like the concept. What do you guys think? Should I go with this Idea, or the other?

Thanks!

For those of you asking to learn more about diagonal grids.